HRM 635 Topic 2 DQ 1

As technology continues to advance, organizations are using social media and online platforms to attract and acquire eligible employees. What methods and specific websites are currently being used in your organization to attract and acquire potential employees online? As a job seeker, reflect on the benefits and challenges of using social media platforms, such as LinkedIn, for finding employment. What are the drawbacks that an employer faces when using websites to attract future employees for positions and how can these drawbacks be reduced?

Solution

In my organization, we primarily use LinkedIn, Indeed, and our official company website to attract and acquire potential employees. LinkedIn is especially useful for connecting with professionals in specialized roles and for passive recruitment, while Indeed helps reach a wider audience for both entry-level and experienced positions. The company also utilizes social media platforms like Facebook and Instagram to promote job fairs, open roles, and give potential candidates a feel for the organizational culture (Society for Human Resource Management [SHRM], 2023).As a job seeker, I will find LinkedIn to be an incredibly valuable platform for building a professional network, showcasing skills, and discovering job opportunities that align with my background and interests. It also allows users to research companies, follow industry trends, and even connect with current employees to gain insights before applying. However, one challenge is that job postings on LinkedIn often receive a high volume of applicants, making it difficult to stand out. Additionally, the information on profiles may not always reflect real qualifications or job compatibility (Zide et al., 2014).

 

From an employer’s perspective, one major drawback of using online platforms is the overwhelming number of applicants, many of whom may not meet the qualifications. There’s also a risk of relying too heavily on algorithms or keyword filters, which may unintentionally screen out strong candidates. To reduce these issues, employers can use clear and specific job descriptions to better target ideal candidates, implement pre-screening assessments or questionnaires, and combine online recruitment with employee referrals or networking events to ensure quality applicants (SHRM, 2023).

By balancing technology with strategic hiring practices, employers can maximize the benefits of digital platforms while minimizing their limitations.

 

References:

Society for Human Resource Management. (2023). Using social media for talent acquisition. https://www.shrm.org/resourcesandtools/hr-topics/talent-acquisition/pages/social-media-recruiting.aspx

 

Zide, J., Elman, B., & Shahani-Denning, C. (2014). LinkedIn and recruitment: How profiles differ across occupations. Employee Relations, 36(5), 583–604. https://doi.org/10.1108/ER-07-2013-0086

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