As technology continues to evolve, many organizations are turning to online platforms to recruit potential employees. For example, Cherokee Indian Hospital uses its official website, the tribal online newspaper, Facebook, Indeed, and LinkedIn to attract and acquire potential employees. Their website offers detailed job listings and a user-friendly application process, while the tribal newspaper helps reach local and culturally connected audiences. Social media platforms like Facebook and LinkedIn allow the hospital to connect with a broader network, share job openings, and highlight workplace culture through regular posts and updates. These digital tools help build visibility and engagement, making it easier to reach both active job seekers and those who may not be looking but are open to new opportunities.

 

As a job seeker, using platforms like LinkedIn and Facebook can be very helpful, they provide quick access to job opportunities, allow you to network, and give insight into a company’s environment. However, it can also be challenging for individuals to create a  strong, professional online presence. Employers face their own challenges too, such as receiving too many unqualified applications or missing candidates who don’t use social media often. To address this, organizations can use targeted ads, refine their job descriptions, and keep their digital presence active and engaging to better reach the right candidates.