HRM 635 Topic 2 DQ 1

As technology continues to advance, organizations are using social media and online platforms to attract and acquire eligible employees. What methods and specific websites are currently being used in your organization to attract and acquire potential employees online? As a job seeker, reflect on the benefits and challenges of using social media platforms, such as LinkedIn, for finding employment. What are the drawbacks that an employer faces when using websites to attract future employees for positions and how can these drawbacks be reduced?

Solution

In today’s digital age, healthcare organizations increasingly utilize technology and social media platforms to attract and acquire qualified professionals. In many organizations, including mine, Platforms such as LinkedIn, Indeed, Glassdoor, and ZipRecruiter are commonly used to post job openings, promote employer branding, and connect with passive candidates. Specialized networks like Health Careers and NursingJobs.com also significantly target healthcare professionals with specific experience. For job seekers, LinkedIn offers benefits such as building a professional brand, connecting with recruiters, receiving tailored job recommendations, and gaining insights into company culture. Many listings also provide applicant statistics and recruiter details, helping candidates better tailor their applications (Ranjan et al., 2024). However, job seekers face challenges such as high competition, needing an up-to-date profile, and potential algorithmic biases.

From the employer’s perspective, these platforms offer access to a broad talent pool. Still, they can also result in an influx of unqualified applicants, fake profiles, and reputational risks due to negative reviews on platforms like Glassdoor. To address these issues, organizations can implement applicant tracking systems (ATS) to screen resumes efficiently, craft detailed job descriptions, and maintain an active, authentic online presence (Freire & de Castro, 2021). Regularly monitoring and professionally responding to online feedback can help preserve a positive employer brand. Ultimately, while digital recruitment platforms offer significant advantages, their effectiveness relies on a strategic, well-managed approach to maximize benefits and reduce potential drawbacks.

References:

Freire, M. N., & de Castro, L. N. (2021). e-Recruitment recommender systems: A systematic review. Knowledge and Information Systems, 63, 1–20. https://doi.org/10.1007/s10115-020-01522-8

Ranjan, A., Tiwari, J. P., & Rai, P. (2024). Using social media as a recruitment tool: Strategies and best practices. International Scientific Journal of Engineering and Management, 3(8), 1–7. https://doi.org/10.55041/isjem02117

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